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Marketing & Growth Lead
Enko Education · Nairobi
Full Time · On-site · Lead · Posted Oct 2026 | closes 6 Nov 2026
Apply on enkoeducation.applytojob.com You apply directly with Enko Education.

Description

What you'll be building

  • Your mission will be to structure and strengthen the Marketing & Admissions function across the KISC school network, while delivering tangible business results.
  • Working closely with the School Partner Central, Heads of School and campus teams, you'll turn growth ambitions into practical initiatives, scalable processes and measurable outcomes.

Drive enrollment and business growth

  • Develop and execute campus-level growth plans to achieve student enrolment and revenue targets.
  • Identify new opportunities to attract prospective families, strengthen student retention and expand our reach.
  • Build and manage lead-generation initiatives, including partnerships, referral programmes, school events and community outreach.
  • Monitor the admissions funnel, identify conversion gaps and implement actions to improve results.
  • Contribute to fee-setting recommendations through market research, competitor benchmarking and an understanding of parent expectations.

Build and structure our Marketing & Admissions operations

  • Help design and implement effective marketing and admissions processes across the school network.
  • Introduce practical tools, routines and performance indicators to improve execution and accountability.
  • Strengthen the use of CRM tools and data to track leads, follow-ups, conversion and enrolment performance.
  • Identify operational bottlenecks and develop solutions that can be replicated across campuses.
  • Turn successful initiatives into sustainable ways of working.

Bring our schools closer to families

  • Coordinate local marketing campaigns, digital initiatives, open days and school recruitment events.
  • Develop a strong understanding of the Kenyan education market, including parent expectations, competitors, pricing and local opportunities.
  • Work with internal teams and external partners to strengthen school visibility and brand positioning.
  • Help deliver a consistent, engaging and high-quality experience for prospective and existing families.

Make things happen across campuses

  • Coordinate and support Marketing Officers and campus admissions teams to ensure consistent execution.
  • Work closely with Heads of School and other stakeholders to align priorities and drive results.
  • Set clear objectives, monitor progress and provide practical support where needed.
  • Be ready to roll up your sleeves — whether that means improving a process, meeting prospective families, supporting an event or following up on an important lead.

Who we're looking for

  • We're looking for a high-potential professional who combines entrepreneurial energy, business acumen and strong execution skills.
  • You could be coming from business development, growth, project management, commercial operations, consulting, education or a fast-growing organisation.
  • What matters most is what you've built, the ownership you've taken and the impact you've delivered.

What you'll bring

  • Ideally 4 years of relevant professional experience in business development, growth, project management, marketing, commercial operations or a related field.
  • A Master's degree in Business, Marketing, Management or another relevant discipline.
  • A track record of taking ownership of projects or initiatives and delivering measurable results.
  • Strong organisational and project management skills, with the ability to manage multiple priorities.
  • Commercial awareness and an interest in understanding customers, markets and growth opportunities.
  • An analytical mindset, with the ability to use data to identify problems, make decisions and track performance.
  • Excellent communication, relationship-building and stakeholder management skills.
  • A proactive, resourceful and solutions-oriented approach.
  • The ability to thrive in a dynamic environment, work autonomously and adapt quickly.
  • Strong English communication skills.

What would make you stand out

  • Experience launching a project, building a function, opening a new market or scaling an initiative.
  • International or multicultural exposure, whether through work, studies or cross-border projects.
  • Experience in a startup, scale-up, entrepreneurial or fast-paced environment.
  • Knowledge of the Kenyan or East African market and its consumer dynamics.
  • Experience in education, admissions, customer acquisition or service-oriented businesses.
  • Familiarity with CRM tools, digital marketing and performance tracking.