B2B Business Development Executive

B2B Business Development Executive

Department: Sales & Marketing

Reports to: Head of Sales & Marketing

Role Purpose

Victoria Homestore is seeking a highly driven, strategic, and results-oriented B2B Business Development Executive to spearhead our expansion into the business-to-business furniture and furnishings market.

The successful candidate will be responsible for translating our B2B growth strategy into measurable business results by identifying new opportunities, building high-value relationships, developing strategic partnerships, and securing furniture and furnishing projects.

We are particularly interested in candidates with strong experience, established industry networks, and a proven track record in project-based business development.

Key Areas of Focus

1. Hospitality & Short-Stay Accommodation

1. Develop partnerships with hotels, serviced apartments, Airbnb operators, short-stay accommodation providers, and hospitality developers.
2. Identify opportunities for complete furniture and furnishing solutions for new developments, renovations, and property upgrades.
3. Build relationships with hotel owners, operators, procurement teams, and hospitality consultants.

2. Real Estate & Property Development

1. 1. Establish relationships with property developers, real estate companies, property managers, and investors.
   2. Develop furnishing partnerships for residential developments, show houses, model apartments, and furnished rental properties.
   3. Position Victoria Homestore as a preferred furnishing partner for developers and investors.

3. Partnerships

1. 1. Build strategic relationships with Interior designers, corporates, institutions, procurement departments, and business organizations.
   2. Develop partnership arrangements, furnishing solutions, and institutional sales opportunities.
   3. Negotiate mutually beneficial commercial agreements and long-term contracts.

Key Responsibilities

A. B2B Strategy Execution

1. Translate the company's B2B vision into actionable sales plans and measurable revenue opportunities.
2. Identify, prioritize, and penetrate high-potential B2B market segments.
3. Develop sector-specific sales approaches and commercial proposals.

B. Relationship Management & Partnerships

1. 1. Establish and maintain relationships with key decisionmakers, investors, developers, hospitality operators, and procurement teams.
   2. Build a strong referral network of architects, interior designers, project managers, and other industry influencers.
   3. Develop long-term strategic accounts that generate repeat business.

C. Revenue Growth

1. Proactively prospect, pitch, negotiate, and close profitable B2B projects.
2. Maintain a healthy pipeline of qualified opportunities.
3. Drive revenue through both one-off projects and recurring commercial partnerships.
4. Ensure achievement of agreed sales, margin, and conversion targets.

D. Project & Client Coordination

1. Coordinate with internal merchandising, design, warehouse, logistics, and operations teams to deliver agreed client solutions.
2. Manage client expectations from initial engagement through project completion.
3. Ensure exceptional customer experiences and long-term client satisfaction.

E. Performance Management & Reporting

1. Maintain an accurate and updated B2B sales pipeline.
2. Report regularly on prospecting, client engagements, proposals, project values, conversion, revenue, and collections.
3. Monitor competitor activity, industry trends, and emerging opportunities.

Candidate Requirements

• • Bachelor's degree in Business, Marketing, or a related discipline.
  • Minimum 3–5 years of relevant B2B business development or key account management experience.
  • Strong preference for candidates with HORECA experience, especially hospitality projects, hotel supplies, FF&E (Furniture, Fixtures & Equipment), or related sectors.
  • Demonstrated ability to build business relationships and negotiate complex commercial agreements.
  • An existing network of decisionmakers within hospitality, property development, or corporate procurement is a significant advantage.
  • Experience managing project-based sales with extended decision-making cycles.
  • Strong presentation, negotiation, commercial planning, and stakeholder management skills.
  • Self-driven, entrepreneurial, proactive, and accountable for results.

What Success Looks Like

Success in this role will be measured by:

1. 1. Growth in B2B revenue and profitable sales.
   2. Number and value of qualified project opportunities generated.
   3. New strategic partnerships and active commercial accounts secured.
   4. Proposal-to-contract conversion rates.
   5. Repeat business and growth of key accounts.
   6. Accurate pipeline management and consistent execution of the B2B strategy.

Someone who can open doors, influence decisionmakers, spot opportunities before competitors, build trusted relationships, and take full ownership of commercial results.