Job Title: Digital Marketing Executive
Industry: Education / EdTech
Location: Nairobi, Kenya (with travel to schools)
Department: Marketing
Employment Type: Full-Time
Reports To: Sales Lead
Job Overview
Our client, an education technology company offering a digital career assessment platform, is seeking an experienced, creative, and results-driven Digital Marketing Executive to drive brand awareness, customer acquisition, engagement, and revenue growth.
The platform supports learners, parents, and schools in making informed decisions about career paths, subject selection, and educational opportunities through personalised career assessments.
The successful candidate will be responsible for developing and executing digital marketing strategies, managing online campaigns, creating engaging content, generating qualified leads, and converting digital engagement into paying customers. This is a hands-on role requiring the ability to independently plan campaigns, create content, manage digital platforms, and analyse marketing performance.
The ideal candidate should have strong creative, technical, and analytical skills, with a proven track record of running successful digital campaigns and delivering measurable business results.
Key Responsibilities
- Develop and implement digital marketing strategies aligned with customer acquisition, sales, and revenue targets.
- Manage the company's social media platforms, including Instagram, Facebook, TikTok, LinkedIn, YouTube, and X.
- Plan and execute digital advertising campaigns across Meta Ads, Google Ads, TikTok Ads, and other relevant platforms.
- Create engaging digital content, including short-form videos, graphics, photography, carousels, blogs, and promotional materials.
- Develop and manage content calendars and marketing campaigns targeting parents, learners, schools, and other education stakeholders.
- Drive lead generation through targeted campaigns, audience segmentation, retargeting, and conversion optimisation.
- Monitor and manage paid advertising budgets, ensuring efficient customer acquisition costs and measurable returns on advertising spend.
- Manage influencer and content creator partnerships, including sourcing, briefing, coordination, and performance tracking.
- Improve website visibility and traffic through search engine optimisation (SEO), keyword research, and landing page optimisation.
- Develop and execute email and WhatsApp marketing campaigns to nurture leads, encourage engagement, and drive assessment purchases.
- Monitor social media engagement, respond to customer enquiries, and ensure potential sales leads are promptly referred to the sales team.
- Track and analyse campaign performance using relevant digital analytics and advertising tools.
- Prepare regular marketing performance reports covering leads, conversions, customer acquisition costs, campaign performance, and revenue contribution.
- Work closely with the sales team to align marketing campaigns with business development and revenue objectives.
- Conduct market and competitor research to identify emerging trends, customer needs, and new marketing opportunities.
- Ensure consistency in brand messaging and visual identity across all digital platforms and marketing materials.
- Ensure appropriate consent and safeguarding standards are observed when creating content involving learners and minors.
Requirements & Qualifications
- Bachelor's degree or diploma in Marketing, Digital Marketing, Communications, Media, Design, Business, or a related field.
- At least 4 years of proven experience in digital marketing, with hands-on experience in campaign management and content production.
- Demonstrated experience managing social media platforms and developing effective digital marketing strategies.
- Strong videography, photography, graphic design, and video editing skills.
- Proven experience managing paid advertising campaigns, particularly Meta Ads and Google Ads.
- Demonstrated ability to generate leads, drive conversions, and achieve measurable marketing results.
- Proficiency in Google Analytics 4, Meta Ads Manager, Google Ads, Google Search Console, and relevant content creation tools.
- Experience in SEO, email marketing, WhatsApp marketing, and digital lead generation.
- Strong analytical and reporting skills, including the ability to track campaign performance, customer acquisition costs, and return on advertising spend.
- Excellent written and verbal communication skills in English and Kiswahili.
- A strong portfolio demonstrating previous digital marketing campaigns, content creation, and measurable results.
Added Advantage
- Experience in EdTech, education, career guidance, digital platforms, or subscription-based services.
- Experience marketing to parents, teenagers, students or educational institutions.
- Familiarity with the Kenyan education system, including CBE, KJSEA, KCSE, and KUCCPS.
- Experience managing influencer and content creator partnerships.
- Knowledge of motion graphics, animation, and advanced video editing.
- Own camera and content production equipment.
Key Competencies
- Strong digital marketing and campaign management skills.
- Excellent creativity, storytelling, and content development abilities.
- Commercial awareness and a results-oriented mindset.
- Strong analytical, reporting, and problem-solving skills.
- Ability to translate marketing activities into measurable business outcomes.
- Excellent communication and interpersonal skills.
- Strong organisational and time management skills.
- Ability to work independently and deliver quality work with minimal supervision.
- Attention to detail and brand consistency.
- Professionalism, integrity, and discretion when working with children and young people.
Application Process
Interested candidates should submit their updated CV and portfolio showcasing previous digital marketing campaigns, content creation and measurable results.
Only shortlisted candidates will be contacted.