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Head of Sales & Marketing
GemSuites · Nairobi
Full Time · On-site · Executive · Posted Oct 2026 | KES 230000 - 250000 / per month | closes 30 Oct 2026
Apply by email Send your CV to recruitment@gemsuites.com with the job title as the subject.

Description

We are seeking an experienced and commercially driven Head of Sales & Marketing to lead our hotel's sales and marketing function, drive revenue growth and strengthen our market position. The ideal candidate must have proven experience in a senior hotel sales leadership role, with a demonstrated ability to lead and develop a team, manage departmental budgets and consistently achieve sales targets through effective people management and strategic execution.

KEY RESPONSIBILITIES

  • Develop and implement sales and marketing strategies to achieve revenue targets and grow market share.
  • Lead, coach and manage a team of 3-5 sales and marketing professionals, ensuring individual and departmental targets are achieved.
  • Drive corporate sales, key account management, business development, MICE, conferences, events and other relevant revenue streams.
  • Identify new business opportunities, acquire key accounts and strengthen existing client relationships.
  • Prepare and manage the annual sales and marketing budget, monitor expenditure and measure return on investment.
  • Develop sales forecasts, monitor pipeline performance and implement corrective actions where targets are not being met.
  • Oversee digital marketing, promotional campaigns, brand visibility and direct-booking initiatives.
  • Prepare regular sales and marketing performance reports for the General Manager. Collaborate with Finance, Revenue Management, Reservations and Operations to maximise profitable revenue.

QUALIFICATIONS & EXPERIENCES

  • Bachelor's degree or diploma in Sales and Marketing, Hospitality Management, Business Administration or a related field.
  • At least 7 years of relevant hotel sales and marketing experience, including a minimum of 3 years in a formal leadership role such as Head of Sales or Director of Sales.
  • Proven track record of achieving hotel sales targets and delivering measurable revenue growth through a team.
  • Demonstrated experience in budget management, sales forecasting, corporate account acquisition and performance management. Strong leadership, negotiation, analytical and relationship-management skills.
  • Good understanding of hotel revenue drivers, corporate sales, MICE and digital marketing.

SALARY KES 230,000-250,000 gross per month plus perfomance based Incentives