Role Overview
- The Manager – Customer Lifecycle Management & Campaigns will own end-to-end lifecycle marketing initiatives and customer engagement campaigns designed to improve activation, engagement, retention, and customer lifetime value across SPIRO's ecosystem.
Key Responsibilities
- Develop and execute customer lifecycle strategies across onboarding, engagement, retention, and reactivation stages.
- Create and manage multi-channel campaigns through Email, SMS, Push Notifications, WhatsApp, and In-App channels.
- Build segmentation models and personalized customer journeys.
- Partner with Data, Product, and Marketing teams to improve campaign effectiveness.
- Monitor lifecycle performance metrics and customer cohorts.
- Develop customer communication frameworks and engagement journeys.
- Conduct campaign analysis and derive actionable insights.
- Manage campaign calendars and automation workflows.
- Improve retention, repeat usage, and customer satisfaction metrics.
Requirements
- Bachelor's degree in Marketing, Business, Statistics, or related field.
- 4–7 years of experience in CRM, Lifecycle Marketing, Campaign Management, or Customer Engagement.
- Strong hands-on experience with CRM and marketing automation platforms.
- Proven ability to manage large-scale customer campaigns.
- Strong analytical and project management skills.
- Excellent communication and stakeholder management abilities.
Preferred Experience
- Experience in Mobility, Fin-tech, Digital Commerce, Ride-Hailing, Logistics, or Telecom industries.
- Exposure to African consumer markets.