Qualifications and Core Skills
- Minimum of a Master’s Degree in Marketing, Entrepreneurship or Administration from a recognized institution.
- At least nine (7) years’ experience of which five (5) must be at Assistant Manager level or equivalent in a University, Resea
- Institution, large public or private institution or a comparable institution.
- A track record in building effective marketing strategies and campaigns.
- Experience in creating innovative marketing products.
- Excellent presentation, written and verbal communication skills.
- Excellent leadership skills
Key Responsibilities
- Overseeing implementation of the University Marketing Strategy
- Developing and manage the marketing budget
- Providing effective leadership and supervision of the marketing team
- Managing marketing campaigns by overseeing the planning and execution across various channels.
- Developing, managing and executing annual strategic marketing plans to reach appropriate target audiences.
- Initiating research, development and implementation of innovative marketing programs.
- Developing and promoting branding initiatives consistent with the University’s business goals and objectives.
- Collaborating with cross functional teams to ensuring alignment and consistency in marketing efforts.
- Analyzing potential new products to enhancing the marketing work of the University.
- Providing strategic leadership for the marketing team and other departments.
- Experience with marketing automation software, CRM systems, web analytics tools and social media platforms.
- Performing any other duties as may be assigned.