Job Title: Sales Executive (10 Sales Executives)
Industry: Education / EdTech
Location: Kenya (Field-Based)
Department: Sales & Business Development
Employment Type: Full-Time
Reports To: Sales Lead
Job Overview
Our client, an education technology company offering a digital career assessment platform, is seeking a highly driven, results-oriented, and commercially minded Sales Executives to drive customer acquisition, business development, and revenue growth.
The platform helps learners understand their strengths, interests, and abilities through career assessments, enabling students, parents, and schools to make informed decisions about subject selection, educational pathways, and future careers.
The successful candidate will be responsible for identifying and acquiring new customers, developing strategic relationships with schools and education stakeholders, managing the sales pipeline, and consistently achieving agreed sales targets.
The ideal candidate should have a proven track record in B2B and B2C sales, strong business development skills, and the ability to independently identify market opportunities, build a customer base, and convert prospects into paying customers.
Key Responsibilities
- Develop and implement sales strategies to achieve monthly, quarterly, and annual revenue targets.
- Identify, prospect, and acquire new customers, including schools, parents, individual learners, and institutional partners.
- Identify and establish relationships with school owners, directors, headteachers, principals, guidance and counselling departments, and other key decision-makers.
- Conduct sales presentations, product demonstrations, and meetings to introduce the career assessment platform to prospective customers.
- Develop and manage a sales pipeline, ensuring consistent prospecting, follow-ups, negotiations, and deal closures.
- Identify opportunities for institutional subscriptions, bulk assessments, repeat purchases, and customer referrals.
- Build and maintain strategic relationships with school networks, education associations, parent groups, NGOs, corporate organisations, and other relevant stakeholders.
- Develop sales proposals, quotations, and partnership packages based on customer needs.
- Conduct market research to identify potential customers, competitor activities, market trends, and new business opportunities.
- Develop territory plans and prioritise prospective customers based on their potential commercial value.
- Work closely with the marketing team to convert digital leads, campaign enquiries, and other marketing-generated opportunities into sales.
- Guide customers through the assessment purchase process and support initial platform adoption.
- Coordinate with school guidance and counselling teams to facilitate onboarding, product demonstrations, and assessment uptake.
- Follow up with customers to encourage assessment completion, customer satisfaction, repeat business, and referrals.
- Maintain accurate customer records, sales activities, pipeline updates, and account information using the company's CRM system.
- Prepare regular sales reports covering revenue performance, customer acquisition, pipeline development, conversion rates, and market opportunities.
- Provide accurate sales forecasts and regular updates on expected revenue and collections.
Requirements & Qualifications
- Bachelor's degree or diploma in Sales and Marketing, Business Administration, Business Development, Education, or a related field.
- At least 4 years of proven experience in sales, business development, or account management.
- Demonstrated track record of meeting or exceeding sales targets, supported by measurable achievements.
- Proven experience in B2B and B2C sales, customer acquisition, and relationship management.
- Experience developing sales pipelines, conducting presentations, negotiating, and closing deals.
- Strong understanding of business development, territory management, and revenue generation.
- Excellent presentation, communication, persuasion, and negotiation skills.
- Strong analytical and reporting skills, with the ability to interpret sales performance data and conversion rates.
- Proficiency in CRM systems, Microsoft Office, Google Workspace, and sales reporting tools.
- Ability to work independently, manage a field-based territory, and deliver results with minimal supervision.
- Must have reliable means of transport for field sales activities and a smartphone capable of supporting product demonstrations.
Added Advantage
- Experience selling education technology, digital platforms, assessments, educational products, or subscription-based services.
- Experience working with schools, school owners, parents, teachers, and education administrators.
- Experience in institutional sales, consultative selling, and partnership development.
- Familiarity with the Kenyan education system, including CBE, KJSEA, KCSE, and KUCCPS.
- Experience conducting product demonstrations and sales presentations to senior decision-makers.
- Experience selling to owner-managed businesses and institutional customers.
Key Competencies
- Strong commercial awareness and a results-oriented mindset.
- Excellent prospecting, negotiation, and closing skills.
- Strong business development and networking abilities.
- Excellent customer relationship management skills.
- Strong verbal and written communication skills in English and Kiswahili.
- Confidence in presenting digital products and communicating their value.
- Analytical and problem-solving skills.
- Strong planning, organisational, and territory management abilities.
- Resilience, initiative, accountability, and a high level of self-motivation.
- Professionalism, integrity, and a strong sense of ownership.
Application Process
Interested candidates should submit their updated CV.
Only shortlisted candidates will be contacted.