Role overview
The Head of Sales will lead and drive the commercial agenda across East Africa, with ownership of revenue growth, market share, distribution expansion, and sales team capability. This is a hands-on leadership role with a strong focus on execution, numbers, and routes to market across all channels.
Key responsibilities
- Own and deliver the East Africa sales strategy with a strong emphasis on execution, scale, and sustainable growth
- Lead, coach, and manage Sales Managers across markets, building a high-performance, accountable sales culture
- Drive revenue growth, market share gains, and numerical distribution across all channels
- Route-to-market execution and optimisation across modern trade, general trade and institutions
- Translate commercial strategy into clear, actionable plans with measurable targets at every level
- Work closely with Trade Marketing, Marketing, Finance, Logistics and Operations to ensure strong in-market execution
- Build strong relationships with key customers, distributors, and strategic partners
- Lead forecasting, budgeting, and sales performance reviews with a strong grip on numbers and discipline
- Recruit, develop, and retain top sales talent, with a strong focus on coaching and succession planning
- Actively contribute as a member of the leadership team, shaping broader business strategy and decisions