What You'll Do
- Edit short-form videos for TikTok, Instagram Reels, Facebook, and YouTube Shorts.
- Create product-focused and sales-driven video ads.
- Research trends, viral content, competitor creatives, and emerging social media formats.
- Turn existing footage, UGC content, influencer content, and internet-sourced inspiration into high-performing marketing assets.
- Develop compelling hooks, captions, pacing, and calls-to-action that drive results.
- Repurpose content into multiple variations for testing and optimization.
- Collaborate with marketing teams to create conversion-focused creatives.
- Stay current with platform trends and consumer behavior.
What We're Looking For
- Proven experience creating:
- Product Ads
- Sales Ads
- Social Media Advertising Creatives
- Lead Generation Content
- TikTok & Reels Content
- Direct Response Video Ads
- Strong understanding of performance-driven content.
- Ability to identify trends and quickly adapt winning creative concepts.
- Experience creating content designed to generate leads, sales, purchases, or measurable business results.
- Strong storytelling skills combined with a commercial mindset.
- Ability to work independently and proactively source ideas, concepts, and creative inspiration.
Preferred Experience
- E-commerce brands
- Retail brands
- DTC (Direct-to-Consumer) brands
- Marketplace platforms
- Influencer Marketing
- UGC Content
- Paid Social Advertising
Performance Metrics Familiarity
Experience working with or understanding:
- CTR (Click-Through Rate)
- Conversions
- ROAS (Return on Ad Spend)
- Audience Retention
- Watch Time
- Engagement Rate
Tools
- Adobe Premiere Pro
- CapCut
- After Effects
- DaVinci Resolve (preferred)
Bonus Points
Experience with:
- Meta Ads
- TikTok Ads
- AI-powered editing tools
- UGC campaigns
- Influencer-led content